Anheuser-Busch, Borba Form Marketing & Distribution Deal

Anheuser-Busch, Inc., St. Louis, MO, and Borba Skin Care Products, Woodland Hills, CA, have reached an agreement that gives Anheuser-Busch re­sponsibility for distribution and marketing of Borba Skin Balance Waters in the U.S. and in countries around the world. Borba’s Skin Balance Waters include Clarifying, Age Defying, Firming and Replenishing varieties. The agreement also includes U.S. distribution and marketing of Aqua-Less Crystallines, a powder form of the drinkable skin care line. As part of the agreement, Borba maintains the right to sell its beverages and crystallines in select accounts and online. Anheuser-Busch wholesalers will begin distributing the beverages in select markets in November.